So writing a brief, is absolutely necessary when it comes to requesting any type of design work. How a client compiles and sends this vital information need not be an art form at all, however, more often than not, being on the receiving end of a badly written brief can at times leave a designer sighing, head in hands, desperately trying to imagine all the ‘real world’ issues reminding oneself not to sweat the small stuff… and breath!
It comes down to getting it just spot on! In just the same way that too little info can be problematic for any project, not surprisingly, sifting through heaps of info and details can be equally tricky.
When putting all the information together, a fair way to judge what the length of a brief should be, would be to look at the overall size of the project itself. If this project is going to take a few months or years to work on, then the amount of details contained within the brief should reflect the same. If this project is going to take a few days or weeks, then there really is no need to send through every detail, and the brief should only be limited to what’s relevant to the project and designer.
The quote provided by the designer will be based on the brief itself, so it’s vitally important that the fundamentals of the project are in fact finalised as far as possible before sending it on. Both parties could be left completely frustrated if, during the process, what the client may view as changes is perceived as a new brief by the designer.
As either a designer or a client, it's important to be aware of what information should be included when actioning or compiling a brief:
Clearly defined objectives, this would include your expected outcome – the end goal of the project.
The overall scope of work and required specifications for the project whether print or digital.
Note the audience for the project, who it’s for, what’s the purpose and where it will be viewed or located.
Available resources (ci, images, copy, etc), or even the lack of resources at hand. Whatever tools are at the designer’s disposal should be noted in the brief.
The expected timelines for the project, and what would be expected in terms of delivery from the designer.
One of the most important pieces of info to include would be examples depicting both likes and dislikes. Note specific colours and styles that are preferred. When the client has a clear picture of what they like and dislike this alone can ensure a smooth, swift and happy outcome.
A great way to ensure everyone is on the same page is to include your budget. Precious time can be saved by being up front about this.
Communication is key! Ultimately, the better the brief - the better the understanding between both parties resulting in less back and forth, less questions and less reverts. If a brief is received that is either lacking the necessary details, or you find yourself wading through countless unrelated points, then a crucial conversation between both parties is required to get back on track. Should you be responsible for putting together a brief and you're not sure what would be considered relevant to the designer then ask the designer and check what details they require to get started.
Need a laugh? Check these links out:
Just one of my favourites… https://27bslash6.com/missy.html
Brilliant illustrated client comments https://sharpsuits.net/
Fun designer memes https://www.flux-academy.com/blog/23-graphic-design-memes-guaranteed-to-make-you-laugh
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